I measure out in level cups, tablespoons, and teaspoons.
I probably should have mentioned, I rubbed down the meat with the seasoning, then put it in a zip lock with a cup of water. Then placed it in the fridge overnight.
BTW, I just made a 5 pound batch of the Chorizo seasoned sausage. 0290000. And 5 pounds of the Blue Ribbon Brat seasoning. 0210360. Both turned out VERY good.