So I put together an order in December knowing I was going to try your company because I was a first time customer. Seeing the 10% discount and not recognizing it had an expiration date , I didn’t get it . My suggestion is to allow all new first time customers the 10% discount , without a expiration date. That’s what motivated me to try it and spend almost $300. A great motivator to make the new customer a future customer . Just sayin…